FOW
An AI-native market intelligence layer purpose built for agency recruiters to dial in on growth.
Launching Q2/26
00—Index
Old industries,
new takes.
An AI-native product studio for the verticals enterprise software has been quietly failing.
Circulate is an AI-native product studio. We work in markets the rest of the industry has decided are too small, too unfashionable, or too hard to sell into — and which happen to be where most actual work happens.
Every one of us has shipped real products inside real enterprises. Not as a cog in a wheel — as the people running launches, building the internal tooling, and watching how individual users actually engage with the systems they're stuck with. That's the lens we build through.
Where we've been operating
01—Bets
Where the
conviction is.
Current and upcoming builds. Each one a deliberate position in a market we decided was worth entering.
Vertical 02
Still cooking
Conviction's there. Polish isn't. We'll show our hand when it's worth showing.
Q3/26
Vertical 03
Under wraps
We could write a tease here. We'd rather let the product do it.
Q3/26
Vertical 04
Not yet
Patience is a position. Ours is well-funded.
Q3/26
02—Operators
The knowledge is
already in the room.
We partner with operators — people who've spent years inside an industry and know not just what's broken, but why it's survived being broken. If you've always seen the problem clearly and have never had the right vehicle to act on it, we'd like to talk.
03—Associates
A new model for people
who hate the old one.
OTE is a polite fiction. We prefer maths.
No quota. No ceiling. No politics. If you know a vertical and know the buyers, Associates gives you genuine, uncapped participation in early-stage growth — without having to build the product. The compensation is material. The model is simple.
04—Thesis
Not 1:1000.
The venture model needs one in a thousand to be a generational outcome. AI-native economics don't. A small team, a sharp wedge into an underserved vertical, and infrastructure that compounds across every build add up to a real business funded by real revenue from real users — where a healthy, durable company is the win, not the consolation prize. We build the ones the industry has been ignoring for a decade, without needing a $10B outcome to make the model work.